Elite Coaching and Support for Age-Group and Amateur Athletes

Helping you to achieve levels of health and performance you thought were impossible.

Are you undertaking a physical challenge this year? Have you signed up to do your first triathlon. Are you focused on improving your Ironman time or even qualifying for the World Championships in your sport? Do you know how to get to the start line in the best shape possible? Why not shortcut the learning process by hiring an expert?

One of the smartest decisions you can make is to work with me as your coach. For the same reasons as you trust your car to a mechanic or your taxes to an accountant, your investment in the coaching expertise that I provide is one of the best decisions you will ever make.

Why Should You Choose Limitless Fitness Coaching?

There is a lot of information on the internet and trawling your way through it can be a full time job. Why would you choose to work with me? Here are just a few reasons...

Effective Training Plans 

A well-written, well-researched training plan will be different for every person and different for every event that person does. A lot of coaching is sold as "personal" but is simply a copy of what everyone else is doing. That's not the case here. I write training plans for my athletes based on their strengths and weaknesses, their goals and the events that they're training for. I research those goals thoroughly and the training adapts as I get to know how you respond.

Healthy Athletic Habits

Most coaches have a very narrow focus on performance. It's not their fault, that's how they were trained. the problem is that when things go wrong, they're a little bit lost. What's more, that performance-first focus means that they neglect the habits that make a healthy (and robust) athlete. My heath-first approach means that, not only will you perform better, but you'll still be doing your sport at a high level for years to come.

Nutrition for Performance

Something else that is usually missing from coaching systems is any focus on nutrition. This is not just event nutrition, but the development of a way of eating that supports your long term health and performance. What's more, I'm not a "one approach" guy. Whether you want to go the low carb route, the high carb route, the vegan route or even go full carnivore, I have the knowledge and experience to support you in creating a nutrient-rich diet that will work for you. What's more, if things go wrong, I know how to support you to solve any issues.

Just Enough Data, Not Too Much 

We live in a world of data. So much so, in fact, that many of us have become deaf to the signals our bodies send us about effort levels, hunger, thirst and more. Instead of blindly relying on gadgets, software and computer algorithms, I will work with you to use those devices and the data they generate to learn more about you and your very individual response to exercise. You'll discover the power of intuition by using technology to hone your ability to know what your body is telling you. Instead of believing a graph on a screen, you'll be able to trust yourself.

As Seen In...

"The object of training is to improve performance, not to prove fitness. I'll help you to take the guesswork out of planning and executing your training so that you can race better than you thought possible.


Races are often not won by the physically fittest athlete. Instead, they're won by the athlete who implemented the best tactics. Good tactics are usually what set the best pros apart from their competition. Using my 20+ years of experience coaching athletes for many different goals, you'll develop a set of tactics for your event/s that will give you an advantage over other athletes, who are simply relying on being physically fit. 


The cost of poor technique is huge. It can be the difference between having plenty of energy left to put in that final surge or win that finishing sprint and battling to hang on or getting passed 5 metres from the line. You'll discover what the vital technique components of your event are and you'll get work on developing these so that you'll be able to find "free speed" in parts of your event where other athletes are having to put in extra effort, just to keep up.

What Others Are Saying

With Will's patience, encouragement and guidance I went from wobbly novice to competent athlete, with fitness and a good dollop of self belief. Both totally new experiences!

Will was sympathetic and understanding about my life and other commitments, and knew exactly when to push me to try harder, and when to back off! He made me accountable, and I learned to balance training with the rest of my life

Bee G.

/Ironman Triathlete & Cyclist


Without the remarkable insight from Will in being able to understand the way that Daniel’s mind works and his ability to tailor his training methods to Daniel, Daniel would not be the rider that he is today. 

Will is probably the best “thing” that has happened to Daniel in the past year and we cannot recommend him too highly.

Parents of Daniel W.

/Special Olympics Cyclist, Gold Medallist


Will is much more than an average coach. Despite the distance he took a great interest in me as an individual and that was key to finding my best performances. His plans were very easy to follow and the support, which was always available, was excellent. Will continues to take an interest in my performances over a decade later. I think that speaks volumes about his interest in people and helping them to realise their goals. I feel that his interest in his clients, their performances and indeed their lives is genuine and sincere.

Rob L.

/Endurance Mountain Biker, World Masters 24h Champion


Your Training Must Fit Your Life

If you're going to get the results that you both desire and deserve, your training has to fit your life. It's a huge mistake to try to make your life fit your training. That's why you need a plan that's written for you, not just a version of what everyone else is doing.


Will Newton

I've been coaching athletes for over 20 years. In that time, I've coached well over 1000 athletes, including world champion mountain bikers, Ironman finishers, ultra-marathon runners, road racing cyclists and triathletes.

My clients have ranged from world champions, Kona qualifiers, athletes who have completed events like the Marathon Des Sables, the World 24-hour MTB championships and finishers in events too numerous to mention.

Unlike many coaches, I don't care whether I think you'll be a world champion or not, I care that your goals excite me because they excite you. That's what sets me apart. 

I coach age-group and amateur athletes, just like you, to achieve things they never thought possible.

Read My Latest Blog Posts

Success Leaves Clues! Find Out More

In over 20 years of coaching athletes, I've noticed twelve common traits that my most successful athletes have demonstrated. I've put them all together in a 14-page, easy-to-read, ebook that's yours, free of charge, simply by clicking below and filling in a simple form. What's more, I'll send you a weekly note that contains a summary of my latest discoveries in the world of sports performance.

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